Purpose Net Zero: Travel API MVP Project

Purpose Net Zero: Travel API MVP

Estimated reading time 2 minutes, 30 seconds

One quick thing before we begin, what is an MVP?

MVP stands for Minimum Viable Product, which is a strategy used in the software world to develop and release a new product or feature with minimal effort and investment. The term MVP (Minimum Viable Product) was popularized by Eric Ries in his book “The Lean Startup“, (we highly recommend it)

An MVP is a basic version of a product that contains only the essential features needed to satisfy early customers and gather feedback. By launching an MVP, companies can quickly test the market and determine if there is demand for their product or feature, without investing a lot of time and resources.

The goal of an MVP is to learn from customer feedback and improve the product iteratively over time, rather than spending a lot of time and money building a product that may not meet the needs of the target audience. An MVP can help businesses save money, reduce risk, and get to market faster.

What CURTIS Digital did

Events of Purpose is a leading provider of event management services, offering a wide range of services to clients across the globe. With a focus on sustainability and customer satisfaction, Events of Purpose was looking for a way to improve the environmental impact of its events and help its clients become “Net Zero”. CURTIS Digital was engaged to help Events of Purpose achieve its goals.

The Purpose Net Zero: Travel API MVP project was designed to integrate with a 3rd party registration company, Swoogo, and capture and calculate attendee travel emissions during the registration flow. The project involved integrating with the Swoogo platform and capturing attendee travel data to calculate the cost of their emissions in CO2e. The CURTIS Digital team worked closely with Events of Purpose to design and implement the integration and developed a custom algorithm to calculate attendee emissions.

One of the key benefits of the Purpose Net Zero: Travel API MVP was the ability to provide a way for the client to view individual attendee emissions data. This data allowed Events of Purpose to make informed decisions about the sustainability of its events and track progress towards becoming “Net Zero”.

The Purpose Net Zero: Travel API MVP project was a huge success, delivering a number of benefits to Events of Purpose, including improved sustainability, increased transparency, and reduced manual effort. The integration with Swoogo and custom algorithm enabled Events of Purpose to more easily and quickly determine attendee emissions, and the ability to view individual attendee emissions data allowed Events of Purpose to make informed decisions about the sustainability of its events.

Overall, the Purpose Net Zero: Travel API MVP project was a great example of how CURTIS Digital’s expertise in technology and sustainability helped a client achieve its goals. With a focus on innovation and customer satisfaction, CURTIS Digital delivered a customized solution that drove results for Events of Purpose, helping the company take its business to the next level.

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