Keep AEM & DAMs humming—and authors happy
Your CMS/DAM is mission-critical infrastructure. We make it feel boring again (the good kind).
Run your content engine at peak performance. Our CMS / DAM Operations service provides ongoing expertise to keep your websites and digital asset libraries running smoothly and efficiently. From managing daily content updates on a global Adobe Experience Manager site, to optimizing a Bynder asset repository, we handle the behind-the-scenes operations that make your digital experiences sing. With CURTIS Digital as an extension of your team, your enterprise content management becomes reliable, scalable, and stress-free.
The Demands of Enterprise Content Operations
Launching a new CMS or DAM is just the beginning – the real work is in the day-to-day operations. Enterprise organizations often struggle with questions like: Who will keep our web content fresh and consistent across regions? How do we govern hundreds of users making updates? Are our digital assets tagged and accessible to all our teams? Running an enterprise-grade CMS (like AEM, Sitecore, or Salesforce CMS) or a DAM platform (like Bynder or Adobe Experience Manager Assets) requires constant care and specialized know-how. Without dedicated attention, you risk slow updates, content errors, asset chaos, security vulnerabilities, and a frustrated marketing team.
We’ve seen these challenges firsthand. Marketing and product teams are under pressure to deliver new content and campaigns, but technical bottlenecks in the CMS slow them down. Or the IT team is focused on core systems and can’t prioritize website tweaks or DAM curation. That’s where CURTIS Digital comes in. We take on the critical operational workload: ensuring your content management systems and asset repositories are always up-to-date, optimized, and ready to support your business goals. Our approach is proactive and comprehensive – we don’t just maintain the status quo, we continuously improve it. The result is a content engine that runs smoothly like a well-oiled machine, empowering your team to deliver great digital experiences without delays or hiccups.
Why CURTIS Digital for CMS & DAM Operations?
CURTIS Digital isn’t the only shop that can manage a CMS – but we believe we bring a unique combination of qualities that elevates ongoing operations from a mundane task to a strategic advantage:
Platform-Agnostic Mastery: Our team’s experience spans enterprise giants like AEM and Sitecore, to popular systems like WordPress and Drupal, and modern headless CMS platforms. We equally specialize in DAM systems from Bynder to open-source solutions. This means we’re comfortable in your specific environment from day one. You won’t be paying us to learn the tool – we already know it and likely have solved similar challenges before.
Engineering DNA: Unlike content-only service providers, CURTIS Digital has deep engineering roots. Why does this matter for operations? Because when something goes beyond a content tweak – say, a template needs adjustment, a custom module is required, or an integration breaks – we can jump in and fix it right in the code. Our ability to do both routine content management and tackle technical enhancements or troubleshooting means fewer handoffs and faster resolutions. It’s like having a support team and a development team in one, ready to ensure your CMS/DAM is not just maintained, but continuously improved.
Process Excellence: We bring rigorous process and project management to ongoing operations. That translates into reliability. Requests are tracked in your ticketing system or ours, changes are tested in staging, and deployments follow a checklist to avoid mistakes. We often implement automation for repetitive tasks – for example, scripts for bulk content changes or auto-tagging of assets using AI – to increase efficiency and consistency. Our process-driven mindset means you get predictable, high-quality results every time, not ad-hoc efforts that depend on which individual is handling it.
Business Alignment: What truly differentiates us is our focus on your business goals. We know that content and assets are a means to an end – supporting marketing campaigns, driving engagement, enabling sales, educating customers. So we make it our business to understand your business. If you’re a Head of Marketing Ops, we align our priorities with your campaign calendar and KPIs. If you’re a CTO, we ensure our practices align with your IT policies and reliability targets. We speak both tech and marketing fluently, bridging the gap so that your digital platforms deliver real business value every day. We’re not just caretakers; we’re stakeholders in your success.
Scalable & Cost-Effective: Hiring a full in-house team to manage an enterprise CMS and DAM 24/7 can be costly and hard to justify. With CURTIS Digital, you get a flexible service that can scale up or down as needed. During peak seasons or big initiatives, we ramp up support; during quieter times, we focus on optimization projects. You pay for the expertise and bandwidth you need, and nothing you don’t. Plus, our efficiency often means we accomplish in hours what might take an internal team days – giving you better ROI for your operations budget.
Proactive Problem Solvers: Perhaps most importantly, we take a proactive stance. We don’t wait for something to break or for someone to complain. We are constantly looking ahead – upcoming software updates, content trends, storage nearing capacity, etc. – and addressing them before they become issues. Our clients often tell us that we alert them to needs or fixes before they even noticed the problem. This forward-looking attitude minimizes downtime and fire drills. It’s like having an insurance policy that actively works to prevent claims – our job is to handle the messy stuff so you rarely have to worry about it.
By choosing CURTIS Digital for CMS and DAM Operations, you’re opting for a partner who treats your platforms and content with as much care as you do. We understand that for enterprise organizations, a CMS is not just a website backend – it’s the hub of your digital presence – and a DAM is not just storage – it’s the lifeblood of your marketing and creative teams. We take that responsibility seriously, combining technical skill, operational discipline, and strategic insight to keep your content engine running at full throttle.
our benefits
Our Process:
Our Operations Process
Throughout our engagement, we emphasize collaboration and transparency. You’ll always know who is doing what, and you maintain strategic control – we handle the tactics and execution. This process-driven yet flexible approach ensures nothing falls through the cracks and your digital properties continuously improve.
Onboarding & Assessment: We start by deeply understanding your current CMS/DAM setup and operational needs. In an initial audit, we review your content structures, templates, publishing workflows, user roles, and asset libraries. We meet with your team (marketing, IT, product, etc.) to learn pain points and recurring tasks. This assessment lets us tailor our approach to fit your organization’s processes and goals. We document guidelines – from your brand content standards to compliance requirements – that will inform our daily operations.
Governance & Workflow Setup: Next, we establish or refine the content governance model. If you already have workflows for content approval or asset lifecycle, we integrate into them; if not, we help define one. This can include setting up an approval process in the CMS, configuring version control and audit trails, and defining how requests flow (e.g., how a new content request from marketing is handled through to publication). The goal is to create a clear, efficient pipeline so content moves from ideation to live with minimal friction and full accountability. We also configure any necessary integrations at this stage – for example, linking your DAM with the CMS, or connecting analytics tools to track content performance.