The Austin Business Journal wrote a feature about SpeakerStack yesterday. 

Software development firm CURTIS Digital, Inc.. is releasing its first software package this week, part of a suite of tools targeting the trade show industry.

The Austin-based company has developed a workflow management software called SpeakerStack designed for presenters and trade show organizers. The software provides a virtual space in which users can upload material or connect to online storage tools such as Dropbox, Box and Google Drive.

The suite of software is being developed after CURTIS Digital became familiar with industry issues while working with several clients in the trade show industry. The result is a hybrid company that develops its own product as well as customer software for clients, CEO  John Curtis said.

CURTIS Digital, founded in 2000, disclosed plans to establish a product division two years ago. It formed CURTIS Digital Labs LLC to serve as the products arm of the overall company that employs 30 workers; eight in Austin, and 22 in Russia, Curtis said.

“We’re going from being doers to makers,” he said. “We want to be a lot more involved in the development of our products.”

SpeakerStack is sold for $2 per trade show presenter. The fee provides an online workflow and approval process, notifications, and system generated automation.

Trade show organizers can upload a spreadsheet of speakers with all of their session information, which then maps to the profiles of specific speakers in the system. They would also be able to monitor progress, view documents, approve presentations, and export it all from SpeakerStack.

Developing its own suite of products in combination with its custom development projects is expected to grow CURTIS Digital beyond the boutique developer category, Curtis said.

“I think this project will get us far more growth and [to] the $5 million a year [in sales] mark,” he said. “This will make us a more sustainable company.”

You can read the original article here.

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