NRF Web Experience

National Retail Federation is the world’s largest retail trade association. Representing retailers of all types and sizes from the United States and 45 other countries; from department stores, specialty, apparel, discount, online, independent, grocery and chain restaurants, and more. Retailers comprise 3.5 million U.S. establishments and support approximately 25% of all U.S. jobs for about 42 million Americans. Yielding $2.5 trillion to the U.S. annual GDP, the retail industry is a significant indicator of the state of the nation’s economy.

Retail’s BIG Show is the zenith for NRF and the entire retail industry. With over 25,000 people from 78 countries in attendance for 2012, this event is undeniably imperative to its members. Motorola was a 2012 Silver Sponsor of Retail’s Big Show and its exhibition at the show marks a grand juncture for the brand and its enthusiasts. Thus, making this occasion one to be shared and featured with its network of users.

CURTIS Digital developed an HTML5 web hosted application and compiled it into an iPad application to install on all sales reps corporate devices. The application featured an animated product overview, product testimonials and a guided tour. Users were also able to access the Free Play section which allowed them to learn how to mute alarms, change the brightness settings on the monitor and even change between available views. A clinical scenario section is also built into the application which showed a comparison timeline of what happens in clinical situations where the device is used against a scenario where the monitor was not used. Finally, product documentation was available to view and email from within the application.