Design for people, create great products
Get to know the folks you’re inviting
It’s probably not the best, or the wisest, strategy to invite total strangers to a party. When it comes to our projects, that’s exactly how we feel at CURTIS Digital. Depending on a project’s needs, we have numerous user research techniques up our sleeves. These techniques help us define which user groups should be priority and beyond. Doing so helps us put everything into context — from the likes and frustrations of users to making sure that we apply the best standards the user experience field brings to the table.