User Research

Design for people, create great products

Get to know the folks you’re inviting

It’s probably not the best, or the wisest strategy, to invite total strangers to a party. When it comes to our projects, that’s exactly how we feel at CURTIS Digital. Depending on a project’s needs, we have numerous user research techniques up our sleeves. These techniques help us define which user groups should be priority and beyond. Doing so helps us put everything into context — from the likes and frustrations of users to making sure that we apply the best standards the user experience field brings to the table.

Steps for conducting User Research:

1
Define primary user groups
This encompasses crafting a framework that defines the main user types.
2
Conduct user research
This is pretty basic. It generally includes stakeholder and user interviews or surveys and the format this research is conducted in.
3
Validate the user group definitions
Using the findings from the above two steps, this is where we solidify our user group models. Step 3 also defines the structure for the creation of personas.
4
Generate user requirements
Generally these are statements and functions that a site, an app, or a portal may include. We take these requirements and align them with the business requirements and then transform them into project requirements.

Use facts — not opinions or assumptions

The essence of user research is at the pinnacle of “why user experience” as a whole. Spending effort and money on giving end-users what they want and need rather than what you think is right for them is a much simpler solution than finding out the cheaper, yet harder way.

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