User Research
Design for people, create great products
Get to know the folks you’re inviting
It’s probably not the best, or the wisest, strategy to invite total strangers to a party. When it comes to our projects, that’s exactly how we feel at CURTIS Digital. Depending on a project’s needs, we have numerous user research techniques up our sleeves. These techniques help us define which user groups should be priority and beyond. Doing so helps us put everything into context — from the likes and frustrations of users to making sure that we apply the best standards the user experience field brings to the table.
Steps for conducting User Research:
Use facts — not opinions or assumptions
The essence of user research is at the pinnacle of “why user experience” as a whole. Spending effort and money on giving end-users what they want and need rather than what you think is right for them is a much simpler solution than finding out the cheaper, yet harder way.
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