Every project can certainly launch without being tested and we can hope that the entire team made the right choices for the users involved. The alternative is to identify potential pitfalls and issues before it’s out there on the marketplace, before a lot of money and effort have been spent and before phase 2.0 to address those pesky UX issues that could seriously prevent conversion.
According to research by Pew Research Center, around 58% of all mobile subscribers own a smartphone. It seems this trend will only continue as technology and production methods improve, making smartphones more affordable and therefore accessible to more users. Currently, there are also certain age ranges where smartphones are even more popular than the overall average. For ages 19-29, 83% of mobile subscribers own a smartphone. Ages 30-49 also have higher than average smartphone proliferation (74%). This makes application development even more enticing given the potential to reach the majority of the population.
Like computers, smartphones come with a number of different operating systems that have their own interfaces and programming languages.
- Apple iOS (iPhone)
Windows® Mobile RIM® BlackBerry